"If" was viewed by both critics and the general public as an evolution in Janet's career, further advancing from the innovative industrial-based synth pop of her Control and Rhythm Nation 1814 albums. That’s like Janet saying I’m back!’ So Janet’s looking at us like ‘See? See!?’ And then he (Chuck) goes, ‘But that other song… you know when Sade releases a record and it’s not like a bunch of hype? She just slips it out there and you say, ‘Oh my God listen to this!?’ It introduces itself.” And we’re looking at Janet like, ‘See!?’” Recounting the experience of choosing between the two songs, the song's co-producer Jimmy Jam said "we were finishing up recording later with Chuck D and we played him and Hank Shocklee the two songs. Complying with her instincts, Jackson decided to release "If" as the album's second single and instead debuted "That's the Way Love Goes" as the first offering from the album.
"If" was the original choice for the lead single from janet., with Jackson being pressured to release the song by her label Virgin Records after playing them a rough demo, telling her "it could have a great dance video". But she's not, so she can't, so she gets pretty frustrated in the second verse – without it being too much. it's my time to share!" In Q Magazine, Jackson stated "If" being "about a girl who goes to a club and fantasizes about this guy: serious fantasies about the things she'd do to him if she was his girl – the positions and things like that. "If" turned out to be funkier, gritter." Going into detail about the song's theme, she added "The song is about fantasizing. I ask him to play the chords he was playing again. Jimmy was watching a ballgame and playing around on the keyboards. Writing a song can happen any kind of way. We really got rolling when we did the song "If". Written by Jackson in a Virgin Records conference room, Jackson described the writing and recording process of "If", saying "Once you get into recording, it almost has a life of its own.
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